After Jayden's second diagnosis, we were all set to go to the hospital for his first round of chemotherapy. I knew we were all nervous, scared, and unsure of what to think this time around. I decided to grab a bunch of different types of sports cards for us to open. That very day, we opened roughly 50 different packs of cards, including baseball, football, UFC, and basketball. During that hour, it took his mind off everything that was going on, even the fact that he was getting chemotherapy. As we ripped open the packs, he was able to forget about everything for a little while.

Later that night, he gave me a huge hug and thanked me. He said it was amazing. At that moment, I vowed to make sure we had cards to open every time we were at the hospital. Little did I know that this would turn into a nightly event for the two of us to share. Jayden opened some of the most difficult cards to find, and he said that it completely took his mind off everything that was going on. Having that escape was priceless to him.

His exact words were, We should set up a charity so other kids and people with cancer could do the same thing. After he said that, I knew we were on a mission to make it happen. Together, we spent more than a week brainstorming ideas and putting together an outline of what we wanted the organization to be. Jayden came up with the name, and his sister Gabby designed the very first logo. The logo was actually a picture of Jayden opening a very rare card called a Downtown, which happened to feature Jayden Daniels. Gabby took the picture from a video and turned it into a cartoon. After that, it was official.

We made our very first donation to Cincinnati Children's Hospital Liberty Campus in October 2025. The following year, in March, we also made a large donation to Give Kids The World, located in Kissimmee, Florida. This is how it all started. It was Jayden's dream and vision to make sure that all children and people fighting cancer would have the opportunity to receive cards and experience the same joy and happiness that he and his dad shared together.

Dad, Jay Zurlinden